Table of Contents
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Job Overview – UAE National Social Media Coordinator Dubai
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About Ounass and Al Tayer Group
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Other Available and Related Jobs at Ounass
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Job Description – Social Media Coordinator (UAE National)
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Key Job Responsibilities
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Why This UAE National Social Media Coordinator Role Stands Out
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Requirements and Eligibility
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How to Apply for Ounass Social Media Coordinator Job
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FAQs – UAE National Social Media Coordinator Dubai Jobs
Job Overview – UAE National Social Media Coordinator Dubai
UAE National Social Media Coordinator jobs in Dubai at Ounass offer an exciting chance for Emirati talent to join a fast-growing luxury eCommerce brand at the heart of the Middle East. In this hybrid role, you’ll support the social media team in building engaging content, managing communities, and elevating the Ounass presence across key platforms. Based in Dubai and part of the Al Tayer Group ecosystem, you’ll work with a multicultural team, learn from experienced editors, and contribute to shaping how regional customers discover fashion, beauty, homeware, and lifestyle through creative digital storytelling every single day, across channels and markets.
Key job snapshot:
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Job Title: UAE National Social Media Coordinator
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Company: Ounass (part of Al Tayer Group)
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Department: Content
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Location: Dubai, United Arab Emirates
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Work Model: Hybrid
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Employment Type: Full-time
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Start Date: As per hiring timeline and successful onboarding
This role is perfect for UAE nationals who are passionate about social media, digital trends, and luxury, and who want to grow in a modern, data-driven content environment.
About Ounass and Al Tayer Group
Ounass is the Middle East’s ultimate online luxury destination, offering a carefully curated selection of:
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High-end fashion and designer clothing
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Premium beauty and skincare brands
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Luxury watches and jewelry
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Stylish homeware and lifestyle products
Proudly homegrown, Ounass is rooted in innovation, technology, and a passion for excellence. It positions itself as the region’s leading luxury technology platform, combining world-class customer experience with cutting-edge eCommerce capabilities.
Key highlights:
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Based in Dubai with a hybrid work culture
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Over 300+ professionals from more than 40 nationalities
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Backed by the prestigious Al Tayer Group, a major name in retail, automotive, and lifestyle in the Middle East
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A culture that values creativity, diversity, collaboration, and digital-first thinking
As a UAE National Social Media Coordinator, you’ll join the Content team at the center of this luxury digital ecosystem, helping define how the brand speaks to its community across platforms.
Other Available and Related Jobs at Ounass
While this article focuses on the UAE National Social Media Coordinator Dubai vacancy, Ounass and Al Tayer Group often offer additional roles in related areas, such as:
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Social Media Editor / Junior Social Media Editor
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Content Executive / Copywriter
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Digital Marketing Executive
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Influencer Marketing Coordinator
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CRM & Email Marketing Executive
Even if you start as a social media coordinator, gaining experience with Ounass can later open doors into strategy, content leadership, performance marketing, or broader digital roles within Al Tayer Group.
Job Description – Social Media Coordinator (UAE National)
The UAE National Social Media Coordinator role at Ounass sits within the Content team, working closely with the Social Media Editor and Junior Social Media Editor. Your mission is to support the day-to-day execution of the brand’s social media strategy and ensure a strong, consistent presence across all platforms.
What the role is about:
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Supporting social media execution across platforms like Instagram, TikTok, Snapchat, X (Twitter), Facebook, and more
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Assisting in content development, posting, optimization, and reporting
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Helping to grow and engage the Ounass audience through community management
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Bringing a UAE national perspective to luxury storytelling and brand conversations
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Staying on top of trends, influencers, and platform updates to keep Ounass ahead of the curve
Who this role is ideal for:
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Emirati graduates or early-career professionals with 1+ years’ experience in social media or copywriting
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People who live and breathe digital culture, fashion, and lifestyle content
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Creatives who enjoy both ideas and execution – from writing captions to tracking engagement
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Team players who want to grow inside a fast-paced, high-performance digital environment
Key Job Responsibilities
In this UAE National Social Media Coordinator Dubai position, your responsibilities will support the full social media lifecycle – from concept to performance.
Content Creation and Publishing
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Work closely with the Social Media Editor and Junior Social Media Editor to:
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Develop on-brand content ideas for Ounass social channels
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Prepare copy, visuals (in collaboration with design/creative), and post formats
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Schedule and publish content across multiple platforms
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Ensure all posts are aligned with the Ounass tone of voice, current campaigns, and seasonal drops
Optimization and Reporting
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Monitor content performance and help with:
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Basic metrics tracking (reach, engagement, saves, clicks, growth)
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Insights on what type of content is working best
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Suggestions for optimization based on data and trends
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Support in preparing regular social media reports for the Content and Marketing teams
Community Management
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Assist in engaging with customers and followers across social channels
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Respond to comments, DMs, and mentions in a timely, professional, and brand-aligned way
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Raise important feedback or recurring questions to the wider team to improve content, UX, or customer journey
Trend & Competitor Tracking
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Track social media influencers regularly to spot trends, collaborations, and content ideas
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Keep up with new platform tools, betas, and features
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Monitor competitor social media platforms and support the creation of competitor analysis reports
Strategy & Campaign Support
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Assist in planning marketing and social media strategies to drive traffic and engagement
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Support with campaign content calendars, new collection launches, and brand storytelling initiatives
Admin & Team Support
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Help with general day-to-day administrative tasks within the Content and Social Media team
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Collaborate with colleagues across functions, maintaining a positive, team-oriented attitude
Why This UAE National Social Media Coordinator Role Stands Out
Choosing this role at Ounass comes with multiple advantages for UAE nationals looking to grow in digital and luxury.
1. Work at the Heart of Luxury eCommerce
You’ll be part of a brand that’s redefining luxury retail in the Middle East, working with designer labels and premium categories across fashion, beauty, and lifestyle.
2. Hybrid Work and Dubai Lifestyle
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Enjoy a hybrid working model – combining office collaboration with flexible remote days
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Be based in Dubai, one of the world’s top cities for lifestyle, retail, and innovation
3. Growth and Development
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Learn directly from experienced Social Media Editors and digital experts
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Gain exposure to cutting-edge social strategies, influencer work, and content performance
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Build a strong portfolio of work for one of the region’s leading luxury digital platforms
4. Supportive and Diverse Culture
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Work in a dynamic, inclusive environment with over 40 nationalities
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Be part of a culture that values collaboration, creativity, and innovation
5. Strong Benefits and Perks
While specifics are handled during the hiring process, Ounass and Al Tayer Group typically offer:
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Competitive, tax-free salary packages
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Attractive discounts across group brands and concepts
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Flexible working options and wellness-oriented benefits
If you’re an Emirati creative with a passion for content and luxury, this UAE National Social Media Coordinator Dubai job is a strong career launchpad.
Requirements and Eligibility
To succeed in this role, Ounass is looking for a UAE national who brings both skill and mindset.
Education
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Bachelor’s degree in one of the following or similar:
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Business
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English
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Journalism
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Media
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Communications or related fields
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Experience
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Minimum 1 year of experience in:
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Social media management, or
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Copywriting, or
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Related digital/content role
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Skills and Competencies
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Genuine passion for social media, digital trends, and editorial content
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Strong editorial and creative skills – you enjoy writing, captioning, and ideating
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Good understanding of platform cultures (Instagram, TikTok, Snapchat, etc.)
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Strong communication and interpersonal skills
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Positive, team-oriented mindset – able to collaborate and take feedback
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Pro-active approach, showing initiative and bringing new ideas to the table
Location and Working Model
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Based in Dubai, UAE
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Comfortable with a hybrid working setup (office + remote)
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Must be able to work full-time and align with Ounass business hours
How to Apply for Ounass Social Media Coordinator Job
To apply for the UAE National Social Media Coordinator Dubai position at Ounass:
FAQs – UAE National Social Media Coordinator Dubai Jobs
1. Is this role only for UAE nationals?
Yes, this specific UAE National Social Media Coordinator job is targeted at Emirati candidates, as indicated in the title “UAE National Social Media Coordinator.”
2. How much experience do I need?
You should ideally have at least 1 year of experience in social media, copywriting, or a related digital role. Internships and freelance work can also support your profile.
3. Is this a remote job?
The role is hybrid, meaning a combination of time in the Dubai office and remote work, depending on team policies and business needs.
4. What kind of content will I work on?
You’ll support Ounass social channels with daily fresh and high-quality content related to luxury fashion, beauty, watches, jewelry, and homeware, as well as brand campaigns and seasonal launches.
5. Can this role lead to other digital or marketing positions?
Yes. Experience as a UAE National Social Media Coordinator can open doors to roles such as Social Media Editor, Content Lead, Digital Marketing Executive, or Brand Marketing roles within Ounass or the wider Al Tayer Group.
If you’re an Emirati creative ready to shape the way luxury is experienced online, this UAE National Social Media Coordinator Dubai role at Ounass is a powerful opportunity to grow in a modern, innovative, and highly visible digital environment.