Sales and merchandising internship in Dubai 2025 – Exciting Fashion Career with BIRKENSTOCK

Table of Contents

Job Overview – Sales and Merchandising Internship in Dubai
About BIRKENSTOCK as a Global Brand
Available Jobs and Related Internships at BIRKENSTOCK
Job Description – Intern Sales & Merchandising Planning (Dubai)
Key Job Responsibilities
Why This Sales and Merchandising Internship in Dubai Stands Out
Requirements and Candidate Profile
How to Apply for the BIRKENSTOCK Internship in Dubai
FAQs – Sales and Merchandising Internship in Dubai at BIRKENSTOCK

1. Job Overview – Sales and Merchandising Internship in Dubai

If you’re looking for a sales and merchandising internship in Dubai that mixes data, fashion, and real responsibility, BIRKENSTOCK’s Intern Sales & Merchandising Planning (m/f/d) role is a strong opportunity.

This internship is based in Dubai, United Arab Emirates, within the Sales category, and supports the DTC (direct-to-consumer) business, distributors, and wholesale partners in the region. You’ll dive into product performance analytics, replenishment planning, and end-of-season strategies — not just basic admin.

Role snapshot

Job Title: Intern Sales & Merchandising Planning (m/f/d)
Company: BIRKENSTOCK Group
Location: Dubai, United Arab Emirates
Category: Sales
Employment Type: Full-time internship
Contract Type: Limited / fixed-term

The internship is perfect for students or fresh graduates who want to build a career in fashion management, retail planning, or merchandising and are eager to work with real numbers, real assortments, and real impact.

Sales and merchandising internship in Dubai 2025 – Exciting Fashion Career with BIRKENSTOCK

2. About BIRKENSTOCK as a Global Brand

BIRKENSTOCK is far more than a comfortable sandal — it’s a global lifestyle brand with roots going back to 1774. The company is founded on a long family tradition of German shoemaking and is now one of the most recognisable footwear brands in the world.

Key facts about BIRKENSTOCK:

Around 7,100 employees worldwide, making it the largest employer in the German footwear industry.
Over 95% of products are manufactured in Germany, ensuring consistent quality and craftsmanship.
More than 90% of materials and components are sourced from Europe, emphasising sustainability and regional manufacturing.
Headquartered in Linz am Rhein, Germany, with additional locations across Germany and sales offices in Europe, North America, the Middle East, and Asia.

The brand embraces consumers regardless of geography, gender, age or income, and has evolved from a heritage comfort label into a modern, fashion-forward player seen on runways, in collaborations, and on the streets.

By joining this sales and merchandising internship in Dubai, you become part of a global organisation that values quality, authenticity, and long-term brand building.

3. Available Jobs and Related Internships at BIRKENSTOCK

While this article focuses on the Intern Sales & Merchandising Planning (m/f/d) position, BIRKENSTOCK typically offers a range of roles and internships across its global offices. Depending on timing and location, you may find:

Sales Intern – Regional or Key Accounts
Merchandising Intern – Retail / DTC
E-commerce & Digital Merchandising Intern
Marketing Intern – Brand or Trade Marketing
Supply Chain or Operations Intern – Footwear / Retail

These roles often interact with each other, so starting in a sales and merchandising internship in Dubai can open doors to broader opportunities in merchandising, planning, key account management, and digital commerce.

See more jobs in Dubai

4. Job Description – Intern Sales & Merchandising Planning (Dubai)

This sales and merchandising internship in Dubai is a hands-on role within BIRKENSTOCK’s sales organisation. It’s designed to give you exposure to DTC performance, assortment planning, and wholesale support — not just shadowing.

As an Intern Sales & Merchandising Planning, you will:

Support the team in understanding and improving weekly product performance across direct-to-consumer channels.
Help manage replenishment for key items, ensuring core products stay in stock.
Use digital analytics (views, add-to-cart, conversion) to understand how consumers interact with the product range.
Assist with End-of-Season Sale planning and markdown strategies.
Coordinate with Customer Service to ensure smooth product deliveries and successful launches.
Compile and analyse sell-out data from distributors and wholesale partners.
Prepare monthly performance reports and highlight key trends and opportunities.

It’s a strong choice if you want to:

Work with real business data
Learn how merchandising and sales teams partner together
Understand how a global brand makes decisions about inventory, markdowns, and product strategy

5. Key Job Responsibilities

To give you a clear picture of this sales and merchandising internship in Dubai, here’s what you’ll actually be doing day to day.

5.1 DTC Performance Tracking

Review weekly DTC product performance across the local or regional online and offline channels.
Identify top performers, slow movers, and new product trends.
Share key highlights and findings with the sales and merchandising team in a structured format (e.g., short summaries, presentations, or dashboards).

5.2 Replenishment and Stock Management

Help manage replenishment processes to maintain “Never Out of Stock” status for important items.
Support the team in analyzing stock levels, sell-through rates, and reorder needs.
Flag risks such as upcoming stock-outs or overstocks.

5.3 Data Analysis and Conversion Optimisation

Analyse metrics such as product views, add-to-cart rates, and conversion for key items.
Help the team understand how consumers are interacting with products across digital touchpoints.
Provide recommendations on which products may need better visibility, improved presentation, or different pricing/markdowns.

5.4 End-of-Season and Markdown Planning

Assist in coordinating End-of-Season Sale planning and markdown strategies.
Help organise which items should be marked down, at what rate, and in which channels.
Review results of campaigns to see what worked and what didn’t.

5.5 Coordination with Customer Service

Liaise with Customer Service to ensure that new product launches and deliveries happen on time.
Monitor potential delays or issues that could affect product availability.
Support smooth communication between Customer Service and the sales/merchandising team.

5.6 Distributor and Wholesale Data Collection

Collect, compile and analyse sell-out data from distributors and wholesale partners.
Consolidate information from multiple markets to create a clear performance picture.
Assist in identifying regional differences, opportunities, or gaps in product performance.

5.7 Reporting and Insights

Prepare monthly reports that summarise:
- Key product performance trends
- Category highlights
- Opportunities for newness or rebalancing assortments
Use Excel and PowerPoint to present data in a clean, visually understandable way for stakeholders.

6. Why This Sales and Merchandising Internship in Dubai Stands Out

Among various internship options, this sales and merchandising internship in Dubai has several unique advantages:

1. Work for a truly global footwear icon
You’ll gain experience with a brand that has both deep heritage and real contemporary relevance. That mix is powerful on your CV, especially for future roles in fashion, retail, or brand management.

2. Exposure to real planning and analytics
This is not a “photocopy and coffee” internship. You’ll work with real performance data, real assortments, and real decisions that impact revenue and customer experience.

3. Middle East hub experience
Based in Dubai, you’re at a strategic point for BIRKENSTOCK’s growth across the Middle East and nearby regions. That means exposure to diverse markets, consumer profiles, and retail formats.

4. Skill-building across both sales and merchandising
You’ll touch analytics, planning, replenishment, and communication. This combination prepares you for future roles such as:

Junior Merchandiser
Sales / Key Account Coordinator
Retail Planner
E-commerce Merchandising Analyst

5. Supportive, international culture
BIRKENSTOCK highlights a dynamic work environment, authentic and open corporate culture, and strong development opportunities. As an intern, you benefit from being seen as part of the team, not just a temporary add-on.

7. Requirements and Candidate Profile

To make the most of this sales and merchandising internship in Dubai, you should match the following profile.

Education

Currently pursuing a university degree in one of the following (or similar) fields:
- Business
- Fashion Management
- Retail Management
- Marketing or related commercial disciplines

Technical and Analytical Skills

Basic to strong Excel skills (pivot tables, charts, basic formulas).
Comfortable using PowerPoint for reporting and presentations.
Knowledge of Tableau or other data visualisation tools is a plus (but not mandatory).
Analytical mindset with strong attention to detail.

Personal Traits and Soft Skills

Self-motivated and performance-driven – you enjoy solving problems and seeing results.
Strong communication and collaboration skills to work smoothly with multiple teams.
Reliable, well-organised, and proactive in following up tasks.
Passionate about products, retail, and consumer trends – you’re naturally curious about why shoppers behave the way they do.

Language Skills

Good verbal and written English skills.
Arabic is an advantage in a Dubai-based role, especially when working with local partners.

Location and Availability

Able to work full-time in Dubai for the duration of the internship (exact length as specified during the hiring process).
Eligible to intern in the UAE (visa/student status as applicable).

8. How to Apply for the BIRKENSTOCK Internship in Dubai

Ready to pursue this sales and merchandising internship in Dubai? Here’s how to approach your application.

Click Here to Apply!

9. FAQs – Sales and Merchandising Internship in Dubai at BIRKENSTOCK

1. Do I need prior work experience for this internship?
Prior full-time work experience isn’t required, but any previous internship, part-time job, or project in retail, analytics, fashion, or e-commerce will strengthen your application. This sales and merchandising internship in Dubai is designed for students or early-career candidates.

2. Is knowledge of Tableau mandatory?
No. Knowledge of Tableau or similar data tools is a plus, not a requirement. You should, however, be comfortable with Excel and open to learning new tools quickly.

3. What language skills are needed?
Good written and spoken English is essential. Arabic is an advantage, especially when dealing with local partners or customer communication, but it’s not mandatory.

4. Is this internship paid?
The job description does not list a specific stipend or salary. Typically, internships with global brands like BIRKENSTOCK offer competitive packages for the market, but the exact details are usually discussed during the recruitment process or specified on the careers portal.

5. Can this internship lead to a full-time role?
While it’s not guaranteed, strong performance during this sales and merchandising internship in Dubai can position you well for:

Future junior roles in merchandising or planning
Other internships or graduate roles within BIRKENSTOCK
Opportunities in the wider retail and fashion industry, leveraging BIRKENSTOCK’s global brand name