⭐ About Shopper Marketing Lead Vacancy at Mars in Dubai 2025
Shopper Marketing Lead Vacancy at Mars in Dubai 2025 represents a strategic career opportunity for experienced FMCG professionals seeking to influence customer activation, shopper behavior, and brand growth in a competitive retail landscape. Mars is globally recognized for building iconic brands while maintaining strong values rooted in responsibility, quality, and mutuality. This vacancy focuses on translating shopper insights into actionable strategies that enhance in-store execution and maximize conversion opportunities.
The Shopper Marketing Lead Vacancy at Mars in Dubai 2025 plays a vital role in bridging Sales, Marketing, and Customer Activation teams. The role ensures that customer strategies align with brand ambitions while responding to dynamic market conditions. By leading joint business planning, activation programs, and channel strategies, this position directly impacts commercial performance. Professionals applying for the Shopper Marketing Lead Vacancy at Mars in Dubai 2025 will collaborate with internal stakeholders and external partners to deliver measurable growth. This role is ideal for candidates with strong analytical skills, customer focus, and a passion for shopper-centric marketing execution.
🔹 Table of Contents
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Job Overview
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Job Categories
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Primary Responsibilities by Role
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Why Work at Mars
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Candidate Eligibility Criteria
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How to Apply
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FAQs
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Final Thoughts
🔹 Job Overview
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Company Name: Mars
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Vacancy Position: Shopper Marketing Lead
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Location: Dubai
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Employment Type: Full-Time
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Experience Required: Minimum 6 years
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Application Status: Apply Immediately
The Shopper Marketing Lead Vacancy at Mars in Dubai 2025 focuses on developing and executing customer activation strategies grounded in shopper insights. This role partners closely with Sales and Marketing to deliver annual activation plans aligned with category growth drivers. The position requires leadership, strong influencing ability, and commercial acumen to deliver ROI-driven programs. Candidates applying for the Shopper Marketing Lead Vacancy at Mars in Dubai 2025 will help shape future business strategies while ensuring flawless in-store execution across channels.
🔹 Job Categories
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Sales and Customer Marketing Leadership
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Shopper and Channel Activation Strategy
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FMCG Trade Marketing Operations
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Retail and Distributor Engagement
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Joint Business Planning and Forecasting
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Budgeting, ROI Tracking, and Analytics
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Category Management and Conversion Optimization
🔹 Primary Responsibilities by Role
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Develop and execute customer and channel activation initiatives driven by shopper insights
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Deliver short- and long-term brand portfolio objectives through impactful in-store execution
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Partner with Sales, Marketing, and Customer Activation Leads on annual activation planning
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Adapt activity plans in response to customer, shopper, and internal business changes
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Align activation plans with Sales, CBU teams, and S&OP+ processes
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Engage customers and distributors through Joint Business Plans and quarterly reviews
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Collaborate with Perfect Store teams to establish channel-specific KPIs
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Ensure ROI tracking and optimization of physical availability initiatives
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Tailor POS materials and selling stories for each customer and channel
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Build influential relationships with key retail customers
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Represent customer and shopper voice internally across business functions
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Share customer marketing reports highlighting insights and trends
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Co-pilot new business strategies including e-commerce and HORECA channels
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Identify new consumption occasions and shopper touchpoints
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Contribute to execution recommendations and activity approvals
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Lead pricing input, volume planning, CP, D&E budgets, and support plans
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Manage agency relationships for flawless program execution
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Lead major sales and marketing forums and growth meetings
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Participate actively in demand reviews and forecast accountability
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Review customer performance and develop mitigation plans when required
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🔹 Why Work at Mars
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Work with globally loved brands supported by strong ethical values
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Gain exposure to multi-channel retail, e-commerce, and emerging touchpoints
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Collaborate with high-performing regional and global teams
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Enjoy a culture that values ownership, innovation, and mutual growth
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Access long-term career development and leadership opportunities
🔹 Candidate Eligibility Criteria
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Bachelor’s degree or equivalent professional qualification
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Minimum 6 years of experience in FMCG, consumer products, or retail marketing
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Strong background in Sales, Marketing, or Customer Management
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Proven ability to translate brand strategies into customer activation plans
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Excellent negotiation, influencing, and stakeholder management skills
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Strong analytical and numeracy skills for insight-driven decision making
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Solid understanding of shopper behavior and category management
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Ability to manage complexity across multiple customers and channels
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Resilient mindset with strong problem-solving capability
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Experience working in fast-paced, changing commercial environments
🔹 How to Apply
Interested candidates should apply online through the official Mars careers platform. The application process involves submitting an updated CV highlighting relevant FMCG, shopper marketing, and activation experience. Applicants for the Shopper Marketing Lead Vacancy at Mars in Dubai 2025 should demonstrate strong customer insight capabilities and leadership skills. Ensure all details are accurate before submission to improve selection chances.
👉 Apply Here.
🔹 FAQs
Q1: What is the location for this role?
This role is based in Dubai and supports regional customer activation strategies.
Q2: Is prior FMCG experience mandatory?
Yes, FMCG or consumer products experience is essential.
Q3: Does the role involve budget ownership?
Yes, the role manages CP and D&E budgets with ROI accountability.
Q4: Are agency partners involved?
Yes, the role manages agencies for execution and activation programs.
Q5: Is this a leadership role?
It is an individual contributor role with strong cross-functional influence.
Q6: Does Mars offer equal employment opportunities?
Yes, Mars is an equal opportunity employer.
Q7: Are remote work options available?
This is a full-time, office-based role aligned with customer engagement needs.
🔹 Final Thoughts
Shopper Marketing Lead Vacancy at Mars in Dubai 2025 offers an exceptional opportunity for professionals passionate about shopper-centric growth and strategic activation. This role allows candidates to influence major retail decisions, drive conversion, and shape customer partnerships across multiple channels. With strong internal collaboration and exposure to global best practices, the role supports long-term professional development.
Shopper Marketing Lead Vacancy at Mars in Dubai 2025 is ideal for individuals who thrive in dynamic environments and value purpose-driven work. By joining Mars, candidates contribute to iconic brands while delivering measurable commercial impact. Apply today to become part of a business that shapes the future of responsible growth and consumer engagement.