Marketing Specialist Jobs in Dubai 2025 – Drive Offline & Digital Brand Growth with MANN+HUMMEL

Table of Contents

1. Job Overview

2. About the Company – MANN+HUMMEL

3. Available Jobs and Related Roles

4. Marketing Specialist Jobs in Dubai 2025 – Role Description

5. Key Job Responsibilities

6. Why This Marketing Specialist Role at MANN+HUMMEL?

7. Requirements and Eligibility

8. How to Apply for This Marketing Specialist Job

9. FAQs – Marketing Specialist Jobs in Dubai 2025

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Job Overview

Job Title: Marketing Specialist
Company: MANN+HUMMEL
Location: Dubai / Middle East region (Arabic + English required)
Department: Automotive Aftermarket Marketing
Employment Type: Full-time

If you are exploring marketing specialist jobs in Dubai 2025 and want a role that combines offline marketing, events, trade shows, and digital support, this Marketing Specialist opportunity at MANN+HUMMEL is an excellent fit.

You’ll work across multiple automotive aftermarket brands in your region, executing offline campaigns, managing promotions, coordinating events, and supporting digital activities. This role is ideal for marketers who love being close to the action—on the ground with sales teams, at trade shows, and in front of customers.

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About the Company – MANN+HUMMEL

MANN+HUMMEL is a global leader in filtration solutions, known worldwide for its expertise in:

• Vehicle filtration

• Industrial filtration

• Clean air solutions (including in-vehicle air quality)

• Sustainable water filtration and treatment

With a strong vision of “leadership in filtration”, MANN+HUMMEL develops cutting-edge technologies that keep engines clean, air breathable, and water usable—supporting cleaner mobility and more sustainable industry.

Culturally, the company emphasizes:

• Team spirit and collaboration

• An open communication culture, where ideas are welcomed

• Opportunities for employees to take responsibility and truly achieve something

• A value-driven work environment that encourages initiative and personal growth

If you’re drawn to marketing specialist jobs in Dubai that sit at the crossroads of automotive, industry, and sustainability, MANN+HUMMEL offers a brand with real purpose.

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Available Jobs and Related Roles

Professionals exploring marketing specialist jobs in Dubai 2025 often consider related roles in the same space. At a company like MANN+HUMMEL, you might also encounter roles such as:

• Trade Marketing Specialist – Automotive Aftermarket

• Marketing Coordinator – Middle East & Africa

• Brand Executive – Automotive Parts / Aftermarket

• Digital Marketing Specialist – B2B / B2C

• Event & Promotions Coordinator – Automotive

As you grow, this Marketing Specialist position can be a stepping stone to roles like:

• Marketing Manager – Regional or Country

• Brand Manager – Automotive Aftermarket

• Trade Marketing Manager – Middle East

• Communications or Product Marketing roles

(See more jobs in Dubai)

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Marketing specialist jobs in Dubai 2025 – Role Description

Among marketing specialist jobs in Dubai 2025, this MANN+HUMMEL role stands out because of its strong focus on offline marketing and events, backed by digital and CRM support.

Your primary mission is to:

• Support the creation and execution of offline marketing plans for multiple MANN+HUMMEL Automotive Aftermarket brands in your region

• Coordinate and deliver marketing activities that strengthen brand visibility and support sales teams

• Act as a Brand Guardian, ensuring consistent use of brand identity and guidelines

• Contribute to digital and CRM initiatives that drive awareness, leads, and loyalty

This is a great role for you if:

• You enjoy hands-on campaign execution and event coordination

• You like seeing the direct impact of your work in the field—at trade shows, distributor events, and promotional activities

• You want to build a career at the intersection of marketing, sales, and the automotive aftermarket

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Key Job Responsibilities

As a Marketing Specialist at MANN+HUMMEL, you’ll have a diverse mix of responsibilities across offline, digital, events, and analytics.

1. Offline Marketing Planning and Execution

• Support the creation and execution of offline marketing plans for multiple aftermarket brands in your region

• Ensure offline activities are aligned with strategic objectives and brand positioning

• Coordinate campaign timelines, approvals, and rollouts to hit deadlines and budgets

2. End-to-End Offline Campaigns

• Develop offline campaigns from planning to activation to performance analysis

• Prepare and review:

  • Marketing content

  • Newsletters

  • Sales materials

  • Product information sheets

  • Promotional merchandise

• Tailor messaging and materials to targeted audiences, such as distributors, workshops, or end consumers

3. Promotions and Traditional Advertising

• Manage and track marketing and promotional items to support sales teams and enhance brand visibility

• Coordinate advertising and promotional activities across traditional channels like:

  • Print media

  • Billboards

  • Radio

  • Magazines

4. Events, Trade Shows, and Customer Activations

• Organise and support key events including:

  • Distributor conferences

  • Product days

  • Tec Days

  • Training events

  • Customer activations and roadshows

• Plan and manage tradeshow participation, including:

  • Booth design and branding concepts

  • Supplier and vendor coordination

  • On-site execution and follow-up

5. Brand Guardian and Agency Coordination

• Act as a Brand Guardian to ensure consistent use of brand identity and guidelines across all materials

• Coordinate with creative, media, and event agencies for:

  • Design development

  • Content creation

  • Production

  • Campaign and event rollouts

6. Digital Marketing Support

• Support digital initiatives, including:

  • Social media content scheduling

  • Basic website updates

  • Coordination with digital agencies for campaigns and assets

• Track and report key digital analytics via monthly dashboards

7. Performance Reporting and ROI Analysis

• Monitor and evaluate overall marketing activity performance

• Prepare performance reports that include:

  • Campaign outcomes

  • Event results

  • ROI analysis for offline and digital initiatives

• Use insights to recommend improvements and optimizations

8. Market and Competitor Intelligence

• Gather and consolidate competitor intelligence, including:

  • Pricing

  • Product range

  • Promotions

  • Retail presence

  • SWOT-style inputs

• Feed this information into the marketing information system to support strategy and decision-making

9. CRM Support and Lead Management

• Support CRM activities by:

  • Updating leads

  • Generating reports

  • Contributing to new lead generation from offline initiatives (events, promotions, etc.)

10. Product and Creative Support

• Assist in preparing product releases, including:

  • Product launch materials

  • Product photography

  • Creative assets for both offline and digital use

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Why This Marketing Specialist Role at MANN+HUMMEL?

In the crowded space of marketing specialist jobs in Dubai 2025, here’s why this role is especially attractive:

1. Strong Mix of Offline and Digital Work

Many roles today focus purely on digital. This position gives you a balanced mix:

• Offline campaigns and traditional media

• Events, trade shows, and customer activations

• Digital support and analytics

If you want to be a truly versatile marketer, this mix is valuable.

2. Exposure to Automotive and Industrial Brands

You’ll work with multiple Automotive Aftermarket brands, giving you:

• Exposure to B2B and B2C-style marketing

• Insight into distributor channels, repair networks, and industrial customers

• Experience in a sector where brand trust and quality are critical

3. Hands-On Responsibility and Growth

You are not just creating PowerPoints—you are:

• Executing campaigns

• Coordinating with agencies

• Talking to sales teams

• Attending events and trade shows

This level of hands-on responsibility speeds up your learning and prepares you for future marketing manager or trade marketing roles.

4. Supportive, Idea-Friendly Culture

MANN+HUMMEL clearly states that:

• They welcome ideas

• They give people freedom to take initiative

• They offer exciting projects and development opportunities

If you’re full of ideas and want a place that actually lets you test them, this aligns perfectly.

5. Real Impact on Sales and Brand Visibility

Because you’re working so closely with sales teams and tracking ROI, you’ll see the direct business impact of your marketing. That’s incredibly satisfying—and powerful for your CV.

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Requirements and Eligibility

To be competitive for this marketing specialist job in Dubai, you should meet the following criteria:

Education

• University degree in:

  • Business Administration

  • Marketing

  • Or an equivalent educational background / relevant work experience

Experience

• 2–3 years of relevant marketing experience

• Experience in the automotive industry or independent aftermarket sector is a strong advantage

Skills and Competencies

• Fluency in English (written and spoken)

• Fluency in Arabic (written and spoken) – essential for regional communication

• Strong business acumen and customer orientation

• Excellent organizational and coordination skills

• Ability to work under pressure and handle multiple tasks simultaneously

• Capacity to think both critically and creatively to support campaign development

• Strong cross-functional communication and collaboration skills

• Proficiency in MS Office (PowerPoint, Excel, Word)

Personal Attributes

• Full of ideas and keen to take responsibility

• Proactive and able to take initiative without constant supervision

• Flexible and resilient in a busy, project-based environment

• Motivated by achieving visible results and contributing to team goals

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How to Apply for This Marketing Specialist Job

If this sounds like the right next step in your search for marketing specialist jobs in Dubai 2025, here’s how to move forward:

1. Click Here to Apply!

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FAQs – Marketing Specialist Jobs in Dubai 2025

1. Do I need both English and Arabic for this role?
Yes. This Marketing Specialist role requires fluency in both English and Arabic (written and spoken), as you’ll be working with local partners, customers, and regional stakeholders.

2. Is automotive experience mandatory?
It’s not strictly mandatory but preferred. If you have 2–3 years of marketing experience in other industries but can demonstrate strong skills and interest in automotive or aftermarket, you may still be considered.

3. How much of the job is offline vs digital marketing?
The role is heavily focused on offline marketing, events, trade shows, and traditional media, with additional support responsibilities in digital (social media, website updates, analytics dashboards).

4. Is this a good stepping stone to a Marketing Manager role?
Yes. Because this job covers campaigns, events, agencies, analytics, and CRM support, it builds a broad skill set that’s ideal for moving into Marketing Manager or Trade Marketing Manager positions in the future.

5. What makes this marketing specialist job different from others in Dubai?
Key differences:

• Strong focus on offline and event marketing, not just digital

• Exposure to an international, industrial brand with real technical products

• Direct collaboration with sales and measurable impact on business

• A culture that values initiative, ideas, and personal responsibility

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If you’re ready to bring your creativity, coordination skills, and bilingual talent to a global leader in filtration, this Marketing Specialist role is one of the most exciting marketing specialist jobs in Dubai 2025—offering variety, growth, and the chance to leave a real mark on brand visibility and sales success across the region.