Table of Contents
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Job Overview
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About the Company
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Available Jobs
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Job Description
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Job Responsibilities
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Why This Role?
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Requirements
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How to Apply
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FAQs
Job Overview
Job Title: Market Research Manager (Manager – Research and Insights)
Company Name: Expo City Dubai
Location: Dubai, United Arab Emirates
Department/Function: Data and Ticketing (supports Communications, Marketing & Sales)
Employment Type: Permanent, Full Time
Experience Required: 6–10 years
Job ID: JOB_132
Updated Date: 23 December 2025
Start Date: As soon as possible (finalized during the hiring process)
If you’re looking for Market Research Manager roles in Dubai where insights truly shape strategy—not just dashboards—this opportunity at Expo City Dubai is a powerful fit. You’ll operate at a “city portfolio” level, deep-diving into perceptions across real estate, commercial, events, and education, and measuring how marketing and communications influence target audiences.
This role is built for a research leader who can translate data into action, align stakeholders around the right questions, and deliver executive-ready recommendations that improve performance across campaigns, brand health, and strategic planning.
About the Company
Expo City Dubai is positioned as a future-focused ecosystem where innovation, sustainability, and culture come together to create a city designed for long-term prosperity. It operates as a business hub, a cultural destination, and a platform for education and community engagement—meaning its “audience” includes visitors, residents, tenants, partners, and global stakeholders.
Within Expo City Dubai, the Communications, Marketing & Sales department takes an integrated approach to building awareness, engagement, and visitation locally and internationally. This is where a Market Research Manager becomes mission-critical: ensuring decisions are grounded in evidence, perceptions are measured consistently, and investments are optimized based on what genuinely moves audiences.
Available Jobs
If you’re applying for the Market Research Manager role but want to broaden your search with adjacent roles that share similar skill requirements, consider these related opportunities:
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Consumer Insights Manager (Qual + Quant)
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Brand Strategy & Insights Lead
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Marketing Analytics Manager (KPI Tracking & Reporting)
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Research & Insights Lead (Agency Management)
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Customer Experience Insights Manager (Visitor/Resident Journey Analytics)
These roles commonly overlap in stakeholder alignment, research roadmap planning, agency governance, storytelling, and performance measurement.
Job Description
The Market Research Manager role supports the implementation of Expo City’s research and insights roadmap, ensuring research efforts align with business priorities and help teams optimize performance. You’ll lead the execution of domestic and international brand health trackers, omnibus studies, and ad-hoc research across verticals.
Your work will not sit in isolation. You’ll collaborate with department heads and cross-functional teams to understand research needs, shape methodologies, and deliver data-led recommendations. You’ll also manage relationships with external research agencies, ensuring every output meets quality standards and is presented in a clear, decision-ready format.
A strong modern edge in this role is the encouragement to stay current with AI-enabled research and automation tools—helping the organization reduce insight cycle time while increasing precision and usefulness.
Job Responsibilities
Strategic responsibilities
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Manage execution and delivery of Expo City’s brand health tracker (domestic and international), omnibus studies, and ad-hoc research.
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Align research initiatives with business priorities by partnering with stakeholders to clarify decision questions.
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Synthesize findings and communicate recommendations to leadership using strong storytelling and data visualization.
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Oversee and review research outputs produced by agencies, ensuring clarity, rigor, and relevance.
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Manage external research agency relationships, improving consistency, speed, and quality.
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Stay up to date with emerging AI-enabled research and automation tools that can streamline insight generation.
Operational responsibilities
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Plan and manage qualitative and quantitative research projects end-to-end.
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Work with stakeholders to define insight needs and select the right methodology for each project.
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Oversee project planning, execution, and delivery while ensuring timelines and quality standards are met.
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Track project progress and report status updates clearly to management.
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Review and approve questionnaires, discussion guides, and analytical outputs.
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Design questionnaires and moderator guides when needed, ensuring they map directly to decisions.
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Develop executive-ready insight reports and presentations with a sharp focus on clarity and impact.
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Support annual budgeting and monitor project-level spend to protect ROI and planning discipline.
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Identify ways to streamline research processes through smarter tools, templates, and automation.
Why This Role?
This Market Research Manager role is especially attractive because it operates at the intersection of brand, performance, and strategic growth—within a high-visibility, future-facing organization.
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City-scale insights scope: You’ll study perceptions and performance across multiple verticals, creating a rare breadth of research experience.
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Stakeholder impact: You’ll work directly with heads and teams across the organization, influencing real decisions and investment direction.
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Brand health ownership: Managing trackers and KPI frameworks strengthens your ability to lead long-term measurement systems.
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Agency leadership: Vendor management and quality review build a critical skillset for senior insights careers.
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Modern research mindset: AI-enabled research and automation focus helps future-proof your toolkit and accelerate delivery.
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Strong storytelling expectation: You’ll become known for translating complex findings into persuasive narratives that leadership can act on quickly.
Requirements
Here’s what you should match in your application:
Essential
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Experience: 6+ years in research, insights, or analytics (target band is 6–10 years).
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Education: Bachelor’s degree in Marketing, Business, Economics, or related field.
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Methods: Strong exposure to both qualitative and quantitative methodologies.
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Analysis: Strong statistical interpretation and insight synthesis capability.
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Storytelling: Ability to convert data into business narratives and strategic implications.
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Reporting: Strong presentation skills and executive reporting capability.
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Tools: PowerPoint, Excel, SPSS (or similar research/analytics tools).
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Delivery: Ability to handle multiple projects under tight timelines.
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Language: Fluent Business English.
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Professional traits: High integrity, flexibility, and attention to detail.
Desirable
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Arabic language skills.
How to Apply
Apply through the official Expo City Dubai careers portal using Job ID: JOB_132 (Manager – Research and Insights / Market Research Manager).
FAQs
1) What does a Market Research Manager do in this role?
You lead brand trackers and research studies, manage agencies, translate findings into recommendations, and support KPI tracking and performance optimization across Expo City’s portfolio.
2) Do I need experience in both qualitative and quantitative research?
Yes. Strong exposure to both methodologies is essential, including statistical interpretation and insight synthesis.
3) What kinds of studies will I manage?
Domestic and international brand health trackers, omnibus studies, and ad-hoc research across verticals such as real estate, commercial, events, and education.
4) Are AI tools important for this Market Research Manager job?
Yes. The role encourages staying up to date with AI-enabled research and automation tools to improve speed and efficiency of insight generation.
5) Is Arabic required?
Arabic is listed as desirable, not mandatory. Business English fluency is essential.