Table of Contents
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Job Overview – Dubai Marketing Jobs at Majid Al Futtaim
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About Majid Al Futtaim Retail
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Available Jobs and Related Marketing Roles in Dubai
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Marketing Manager – Role Description
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Key Job Responsibilities
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Why This Role Stands Out Among Dubai Marketing Jobs
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Requirements and Ideal Candidate Profile
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How to Apply
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FAQs – Dubai Marketing Jobs and This Role
1. Job Overview – Dubai Marketing Jobs at Majid Al Futtaim
If you’re actively exploring Dubai marketing jobs and want a role where your work shapes how millions of customers see and experience a brand, this opportunity is a strong contender.
Job Title: Marketing Manager – Retail Discount Business
Company: Majid Al Futtaim (MAF Retail)
Location: Corporate Head Office, Dubai, UAE
Category: Marketing (Corporate / Retail)
Employment Type: Full-time, Regular
Start Date: As per business requirements (joining date agreed during hiring process)
As Marketing Manager, you will lead and drive the overall marketing strategy for Majid Al Futtaim’s Retail Discount business. Your mission: build brand equity, craft powerful value-led positioning, and deliver multi-channel campaigns that grow awareness, footfall, and loyalty in a highly competitive retail market.
You will partner closely with:
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The Care Office Marketing team
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Retail Discount operations
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Sales and product teams
Together, you’ll ensure that value-driven offerings reach the right audience through innovative, cost-effective campaigns that connect emotionally with cost-conscious consumers.
2. About Majid Al Futtaim Retail
Majid Al Futtaim is one of the region’s most respected and established business groups, with over 27 years of experience creating unforgettable experiences across retail, leisure, and real estate.
Within the Retail arm, the company:
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Operates leading retail brands and formats across the Middle East
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Serves millions of customers every year with value-oriented offerings
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Focuses on making “great moments for everyone, every day”
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Employs more than 45,000 diverse and talented colleagues
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Is guided by a leadership model built around collaboration, innovation, and people development
For candidates exploring Dubai marketing jobs, Majid Al Futtaim offers both scale and stability, as well as the excitement of working on brands that are genuinely part of everyday life in the region.
3. Available Jobs and Related Marketing Roles in Dubai
If this Marketing Manager role catches your interest, you may also be looking at other Dubai marketing jobs within Majid Al Futtaim or similar organizations, such as:
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Senior Brand Manager – Retail or FMCG
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Digital Marketing Manager – Retail or E-commerce
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CRM & Loyalty Manager – Retail Group
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Performance Marketing Manager – Regional Markets
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Customer Engagement & Campaigns Manager
These roles often work in close collaboration, especially in large retail groups where brand, digital, operations, and category teams come together to deliver integrated campaigns.
4. Marketing Manager – Role Description
This Marketing Manager role is a senior individual contributor and cross-functional leader rolled into one. You are responsible for the marketing vision, brand positioning, and go-to-market execution for the Retail Discount business.
Your role includes:
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Defining how the discount retail brand is perceived in the market
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Creating a compelling brand story tailored to value-seeking, price-sensitive consumers
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Designing full-funnel, multi-channel campaigns that link brand awareness, store traffic, and measurable sales uplift
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Acting as the bridge between corporate marketing, retail operations, and other business units
This is an ideal opportunity for experienced marketers who want to:
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Own a category-level marketing strategy
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Work at the intersection of brand, digital, and in-store experience
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Influence both customer perception and commercial performance
Among Dubai marketing jobs, this position stands out thanks to its combination of strategic responsibility and hands-on execution in a high-growth, value-driven retail segment.
5. Key Job Responsibilities
5.1 Marketing Vision and Brand Positioning
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Define and implement the overall marketing vision for the Retail Discount business
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Position the brand as a value-oriented solution in the discount retail market
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Craft a compelling brand story that resonates with cost-conscious shoppers and differentiates the brand from competitors
5.2 Multi-Channel Campaign Strategy and Execution
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Lead the development and execution of multi-channel campaigns, including:
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Digital marketing: social media, email, SEO, SEM, digital content
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Traditional media: print, radio, TV, outdoor
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In-store promotions and activations
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Ensure campaigns are:
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Aligned with business objectives and revenue targets
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Relevant to customer needs and shopping behavior
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Designed within approved budgets and cost constraints
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5.3 Customer and Market Insight
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Conduct market research to understand:
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Consumer behavior and preferences
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Competitive positioning in the discount retail landscape
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Emerging trends in value retail and promotions
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Use data and insights to:
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Identify growth opportunities
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Optimize campaign tactics and channel mix
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Continuously improve ROI and performance
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5.4 Cross-Functional Collaboration
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Work closely with:
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Sales and operations teams to align marketing strategies with store goals
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Product and merchandising teams to highlight key offers and value propositions
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Support retail operations through:
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Store-level activations and promotional concepts
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Marketing materials and point-of-sale (POS) assets
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Campaigns designed to drive footfall, basket size, and frequency
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5.5 Budget Management and Performance Tracking
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Manage and own the marketing budget for the Retail Discount business
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Allocate resources efficiently across channels and campaigns for maximum impact
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Set and monitor KPIs (awareness, engagement, conversion, sales uplift, ROI)
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Regularly review performance, analyze metrics, and adjust tactics to hit targets
5.6 Brand Voice and Customer Engagement
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Shape the brand voice and messaging across touchpoints
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Ensure consistency in tone, visual identity, and communication style
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Use a mix of digital engagement, targeted campaigns, and in-store experiences to build loyalty and repeat visits
6. Why This Role Stands Out Among Dubai Marketing Jobs
There are many Dubai marketing jobs in the market, but this opportunity at Majid Al Futtaim offers several unique advantages:
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High-impact scope: You lead marketing for an entire Retail Discount business, not just a product line or single channel.
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End-to-end ownership: You are involved from strategy and positioning through to execution, optimization, and reporting.
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Multi-channel exposure: You’ll work across digital, traditional media, and in-store activation—making your profile more rounded and future-proof.
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Real customer impact: Your campaigns directly affect how budget-conscious shoppers access value and savings every day.
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Reputable employer: Majid Al Futtaim has built a strong reputation as a regional market leader over nearly three decades.
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Culture and people: Work with over 45,000 diverse colleagues in an environment that emphasizes positivity, collaboration, and shared success.
If your goal is to step up into a strategic, high-ownership marketing role in the UAE, this is a compelling fit.
7. Requirements and Ideal Candidate Profile
To be competitive for this Marketing Manager position within Dubai marketing jobs, candidates should closely match the following profile:
Education
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Bachelor’s degree in Marketing, Business, or a related field
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Master’s degree in Marketing or Business is an added advantage
Experience
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Minimum 8 years of proven experience in marketing
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With a strong focus on:
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Brand communication
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Media planning
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Digital marketing
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At least 7+ years of experience in Retail
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Ideally within value-driven, discount, or FMCG environments
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Skills and Competencies
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Strong written and verbal communication skills in English
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Proven ability to:
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Build and manage brand platforms
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Lead and implement integrated campaigns
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Work with cross-functional teams at corporate and store levels
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Solid understanding of:
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Digital marketing tactics (social, email, SEO, SEM)
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Traditional advertising channels and media planning
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In-store marketing and shopper engagement
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Strong analytical skills to:
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Interpret data and market insights
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Optimize campaigns based on performance
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Manage and justify budget allocations
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Personal Attributes
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Strategic thinker with a hands-on execution mindset
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Customer-obsessed, especially with value and price-conscious segments
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Comfortable working in a fast-paced, competitive retail environment
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Collaborative and able to influence stakeholders at multiple levels
Location and Work Setup
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Role is based in Dubai, at the Corporate Head Office
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Candidates should be eligible to work in the UAE according to local regulations
8. How to Apply
If this Marketing Manager role aligns with your ambitions and you’re serious about advancing your career in Dubai marketing jobs, here’s a suggested application approach:
9. FAQs – Dubai Marketing Jobs and This Role
1. Is this role suitable for someone from an agency background?
Yes, especially if you have strong experience working with retail or FMCG clients. However, in-house brand-side and retail experience will be a strong advantage.
2. How senior is this Marketing Manager role?
This is a senior-level marketing position with responsibility for defining vision, managing budgets, and leading cross-functional initiatives, making it one of the more strategic Dubai marketing jobs in the retail space.
3. Is digital marketing experience mandatory?
Yes. The role explicitly requires experience in digital channels such as social media, email, SEO, and SEM, alongside traditional media and in-store promotions.
4. Do I need UAE or GCC experience to apply?
While not always mandatory, having retail experience in the region is a major plus because it helps you better understand local consumer behavior and competitive dynamics.
5. Is Arabic required for this role?
The description highlights strong English communication skills. Knowledge of Arabic can be an advantage, but it is not explicitly listed as a requirement.