Digital operations jobs Dubai at BIRKENSTOCK offer a hands-on path to impact as a Digital Operations Specialist MEA, owning day-to-day e-commerce performance across D2C workflows. You’ll analyze operational data to surface insights, manage stock flow, system integrations, and payment gateways, and troubleshoot last-mile delivery to keep customers delighted. Partnering with Customer Service, Marketing, Logistics, Product, and Finance, you’ll streamline processes and drive continuous improvement. Success calls for 1–2 years in digital ops, strong reporting skills, and comfort with platforms like SFCC, OMS, Carriyo, SFSC, or NPS. Fluency in English is required; Arabic is a plus. Full-time role based in Dubai.
Table of Contents
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Job Overview
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About BIRKENSTOCK
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Available Jobs (Related Roles)
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Job Description
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Key Responsibilities
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Why This Role?
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Requirements
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How to Apply
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FAQs
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Final Tips for Applicants
Job Overview
Job Title: Digital Operations Specialist MEA (m/f/d)
Company: BIRKENSTOCK
Category: E-Commerce & Digital
Location: Dubai, United Arab Emirates
Employment Type: Full-Time (Unlimited contract)
If you’re researching digital operations jobs Dubai, this BIRKENSTOCK opportunity places you in the engine room of a beloved global brand’s D2C growth across the Middle East & Africa. You’ll keep online operations humming day to day, transform operational data into insights, and collaborate with Customer Service, Marketing, Logistics, Product, and Finance to elevate the end-to-end customer experience. From stock flow and system integrations to payment gateway reliability and last-mile delivery performance, you’ll be the problem-solver who turns complexity into smooth, on-brand journeys—at scale.
About BIRKENSTOCK
BIRKENSTOCK is one of the world’s most recognized footwear brands, rooted in a family shoemaking tradition dating back to 1774. With around 7,100 employees worldwide, the company is the largest employer in the German footwear industry and is renowned for craftsmanship, comfort, and sustainability. Over 95% of products are produced in Germany with more than 90% of materials sourced from Europe, reflecting a deep commitment to quality and responsible manufacturing. The Group is headquartered in Linz am Rhein and operates sales offices across Europe, North America, the Middle East, and Asia—making Dubai a strategic hub for regional e-commerce expansion.
Available Jobs (Related Roles)
Candidates exploring digital operations jobs Dubai often consider adjacent opportunities that sit close to this role’s scope and skill set:
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E-Commerce Operations Executive / Manager (UAE)
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Order Management Specialist (OMS) / Payments Operations Analyst
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Logistics & Last-Mile Performance Specialist
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Customer Experience (CX) Specialist – Digital
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Merchandising Operations / Site Operations Coordinator
These roles frequently collaborate with a Digital Operations Specialist to ensure stock accuracy, on-time delivery, and a seamless checkout-to-door journey.
Job Description
As Digital Operations Specialist MEA, you’ll be accountable for the daily operational heartbeat of BIRKENSTOCK’s D2C business across the region. Your focus: operational reliability, data-driven decisions, and delivery excellence. You will compile and analyze data to generate actionable insights, resolve discrepancies in stock and payments, and align cross-functional workflows. You’ll manage the interplay of platforms and partners—SFCC for commerce, OMS for order orchestration, Carriyo for shipping/last-mile, SFSC and NPS tools for service and feedback—so customers receive an experience that’s friction-free and unmistakably BIRKENSTOCK.
The role is tailor-made for operators who thrive in fast, hands-on digital environments and can translate dashboards into decisions that move KPIs—conversion, on-time delivery rate, refund latency, and NPS—week after week.
Key Responsibilities
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Run Daily Digital Ops: Monitor storefront health, order flows, and exception queues; escalate and resolve incidents before they impact customers.
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Data to Decisions: Build recurring operations reports that track conversion, payment acceptance, cancellations, split shipments, on-time delivery, and post-purchase NPS—then propose fixes with business impact.
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Own D2C Foundations: Manage stock flow accuracy between ERP/OMS/storefront; ensure payment gateway uptime and reconciliation; fix failure reasons (3DS, AVS, fraud flags) with vendors.
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System Integrations: Coordinate changes and light configurations across SFCC, OMS, Carriyo, and connected services; validate end-to-end after releases.
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Last-Mile Excellence: Track carrier SLAs, first-attempt delivery rate, WISMO/WISMR tickets; open CAPAs with carriers and drive time-bound corrective actions.
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Partner Experience: Work closely with Customer Service on ticket trends, root causes, and macro solutions; with Marketing on promo/readiness; with Logistics on cutoffs and capacity; with Finance on payment reconciliation and refunds.
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Continuous Improvement: Document SOPs, build playbooks for common incidents, and champion process changes that reduce manual rework.
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Stakeholder Engagement: Communicate clearly with internal teams and external partners to align priorities, timelines, and definitions of done.
Why This Role?
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Operate a Loved Brand: Few logos carry BIRKENSTOCK’s mix of heritage, quality, and global recognition—impact you make here is highly visible.
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Own the Journey: From checkout to doorstep, you’ll influence every operational touchpoint that shapes customer satisfaction and loyalty.
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Cross-Functional Seat: Collaborate with CS, Marketing, Logistics, Product, and Finance—building a 360° view that accelerates your career path.
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Data-Forward Culture: Your dashboards and weekly insights inform trade-offs and investment decisions, turning analysis into action.
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Growth & Autonomy: A dynamic, design-driven environment with the freedom to improve processes and the expectation to raise the bar.
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MEA Scope: Regional accountability across diverse markets sharpens your playbook for nuance—taxes, carriers, payment methods, and customer expectations.
Requirements
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Experience: 1–2 years in operational digital environments, ideally in D2C logistics / e-commerce operations.
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Tools Exposure: Hands-on with SFCC, OMS, Carriyo, SFSC, or NPS platforms (not all required, but the more the better).
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Data Fluency: Strong Excel/BI skills for data analysis, cohorting, funnel tracking, and operational reporting; comfort defining KPIs and building weekly run-rates.
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Ops Mastery: Proven ability to manage stock flow, investigate payment gateways, reconcile orders/refunds, and stabilize integrations.
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Soft Skills: Organized, proactive, and calm under pressure; excellent communicator who can align multiple teams and vendors.
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Language: Fluent English; Arabic is a plus for regional coordination.
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Mindset: Flexible, collaborative, and solution-oriented—driven to turn insights into measurable improvements.
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Eligibility: Based in Dubai, UAE, and authorized to work according to local regulations.
How to Apply
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Apply via BIRKENSTOCK Careers: Submit your application in English, and be ready to discuss a recent incident you diagnosed end-to-end.
- Click Here to Apply!
FAQs
What platforms should I know for this Digital Operations role?
Experience with SFCC, OMS, Carriyo, SFSC, and NPS tools is valuable. Strong fundamentals—API concepts, error logs, reconciliation steps—matter most.
Will I own last-mile delivery performance?
You’ll monitor carrier SLAs, address operational challenges, and work with Logistics and carriers on corrective actions to protect on-time delivery and customer satisfaction.
How technical is the position?
You won’t be coding, but you’ll be hands-on with configurations, data checks, and integration validations, and you’ll translate operational issues into clear tickets and fixes.
What metrics define success?
Think payment acceptance rate, OTIF/first-attempt delivery, refund latency, stock sync accuracy, NPS, and contact rate per order—with weekly trend lines and actions.
Is Arabic required?
English fluency is required; Arabic is a plus that helps with regional partners and market nuances across MEA.
If you’re set on digital operations jobs Dubai that combine hands-on execution with measurable business impact, BIRKENSTOCK’s Digital Operations Specialist MEA role delivers the perfect mix. Bring your data chops, platform savvy, and calm problem-solving—and help craft a D2C experience that’s as reliable and iconic as the brand itself.