Consumer Insights jobs Dubai offer a front-row seat at dsm-firmenich as a Consumer Insights Manager, turning data into fragrance decisions that lift win rates and shape innovation. You’ll design learning plans, brief and manage agencies, run quant and qual, and translate findings into action for Sales, Creation, and Marketing. From concept tests to creative workshops, you’ll coordinate fieldwork, steward budgets and timelines, and deliver crisp, commercial recommendations across diverse markets. The role suits a researcher with 5+ years in FMCG or fragrance, fluent English, sharp analytics, and storytelling skill—ready to guide briefs, influence launches, and champion purpose-driven, sustainable growth globally.
Table of Contents
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Job Overview
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About the Company
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Available Jobs (and Related Roles)
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Job Description
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Job Responsibilities
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Why This Role?
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Requirements
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How to Apply
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FAQs
Job Overview
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Job Title: Consumer Insights Manager
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Company: dsm-firmenich
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Location: Dubai, United Arab Emirates
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Employment Type: Full-time
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Job ID: 76159
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Function: Consumer and Market Insights for fragrance innovation
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Start Date: Applications open now
If you’re targeting Consumer Insights jobs Dubai, this Consumer Insights Manager role at dsm-firmenich puts you on the front line of fragrance development—where creativity meets rigorous research. You’ll build and execute insight plans that guide pipeline decisions, sharpen client briefs, and raise win rates. Expect end-to-end ownership: briefing agencies, negotiating projects, running quant and qual, interpreting data with a critical lens, and translating signals into crisp, commercial recommendations. You’ll coordinate cross-functional teams from first hypothesis to final readout, run creative workshops that turn insights into concepts, and keep stakeholders aligned on budget, timelines, and impact across diverse markets and categories.
About the Company
dsm-firmenich brings science and creativity together to improve lives through nutrition, health, and beauty. From alternative proteins and sugar reduction to next-gen skincare and fragrances that shape mood and memory, the company is purpose-driven, values-led, and globally scaled. You’ll join a culture that invests in learning, values inclusion and belonging, and encourages movement across businesses, teams, and borders. Your voice matters—and your ideas directly influence products millions experience every day.
Available Jobs (and Related Roles)
If you’re exploring adjacent paths alongside Consumer Insights jobs Dubai, consider roles that share overlapping skills:
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Senior Consumer Insights Manager (FMCG/Beauty)
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Brand/Innovation Insights Lead
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Sensory & Consumer Scientist (Fragrance/Flavor)
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Category Insights Manager (Home/Beauty Care)
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Strategy & Foresight Analyst (CPG/Beauty)
See more jobs in Dubai across research, insights, and innovation leadership.
Job Description
As Consumer Insights Manager, you’ll architect insight learning plans that inform fragrance development, positioning, and commercialization. You’ll own the research toolkit—quantitative (U&A, concept tests, monadic/paired tests, TURF, choice-based designs) and qualitative (groups, depths, ethnography, DI, online communities)—and calibrate methods to the question, budget, and speed. Your north star is insights to action: connecting preference drivers and language to olfactive profiles, translating tensions into briefs, and tying claims to consumer-meaningful benefits.
You’ll be the connective tissue across Sales, Fragrance Development, Creation, and Marketing, driving alignment from project kickoff to decision. You’ll also handle agency briefing and negotiation, ensure methodological rigor, and run quality control on fieldwork and data. To land the story, you’ll host creative workshops that pressure-test ideas and co-create routes to market. Throughout, you’ll maintain radical transparency on status, budget, and timelines, keeping leadership and partners in the loop.
Job Responsibilities
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Design learning plans: Build integrated quant/qual programs that ladder from exploration to validation; select methodologies that balance speed, depth, and decision risk.
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Own agency partnerships: Write tight briefs, negotiate scope and pricing, align on sampling, and enforce data quality standards with clear gate checks.
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Run quant studies: Lead U&A, segmentation inputs, concept and product tests, discrete choice/MaxDiff where needed; ensure robust sample design and analysis plans.
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Lead qual discovery: Moderate or oversee focus groups, IDIs, in-home use tests, shop-alongs, and digital communities; pull verbatims that illuminate the “why.”
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Turn data into decisions: Link results to business levers—fragrance accord choices, messaging, claims, and channel strategy—using clear frameworks and playbooks.
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Facilitate workshops: Translate insights into winning briefs via sprint sessions with Creation and Marketing; align on target, benefit ladder, and RTBs.
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Project management: Build timelines, guard budgets, manage logistics/fieldwork, and keep cross-functional partners on track through crisp updates.
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Insight storytelling: Package findings into action-oriented narratives with visuals, dashboards, and one-page decision summaries.
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Governance & quality: Ensure privacy, ethics, and compliance in data handling; maintain repositories, taxonomies, and meta-tags for re-use.
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Market coverage: Work across categories (beauty, home care) and diverse markets in the region, adapting designs to cultural nuance and retail realities.
Why This Role?
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Impact at the brief: Your insights shape what gets created—accords, claims, and positioning that win with clients and consumers.
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Creative + analytical mix: Balance left-brain rigor with right-brain storytelling; guide perfumers and marketers with clarity and empathy.
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Regional breadth: Operate across multiple markets and categories, building a playbook that scales and localizes with precision.
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Career development: Access continuous learning, global exposure, and lateral growth into sensory, category, brand strategy, or innovation leadership.
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Purpose and values: Contribute inside a company committed to sustainability, ethics, and scientific excellence, where inclusion and belonging are real priorities.
Requirements
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Education: Bachelor’s in Marketing, Business, Psychology or a chemistry-related field; Master’s preferred.
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Experience: 5+ years in market research/insights within FMCG, research agencies, or fragrance/flavor.
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Technical depth: Strong command of quant & qual methods, sampling, statistics basics, and bias mitigation; comfort with data tools and dashboards.
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Business linkage: Proven record connecting insights to actions—product decisions, claims/messaging, and commercial outcomes.
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Collaboration: Confident communicator and facilitator with diplomacy and high ethical standards; adept at cross-functional orchestration.
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Languages: English required; Arabic and/or French are a plus.
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Mindset: Analytical and creative, organized, decisive, and energized by shaping innovation with evidence and empathy.
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Location: Dubai-based with openness to occasional regional travel as projects require.
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Eligibility: Right to work in the UAE as applicable.
How to Apply
Apply on the official portal:
FAQs
1) Are Consumer Insights jobs Dubai at this level open to agency-side researchers?
Yes. Agency backgrounds are valuable—highlight client impact, category familiarity (beauty/home), and examples where your recommendations shaped product or comms.
2) Which methods are most used in fragrance insights?
A mix: qual discovery (language, occasions, benefit ladders), concept/claim tests, sensory/hedonic product tests, and sometimes choice-based designs to prioritize benefits and notes.
3) How is success measured for this role?
By the quality and adoption of recommendations, client win rate improvements, speed to decision, and post-launch metrics (trial, repeat, preference).
4) Do I need sensory science experience?
Not strictly, but understanding preference drivers, descriptors, and evaluation protocols helps you bridge consumer language to olfactive choices.
5) What differentiates top candidates?
They connect insight to action quickly, balance rigor with speed, run airtight projects, and facilitate cross-functional decisions with confident storytelling.
6) Is Arabic or French mandatory?
No, but either language boosts your effectiveness across the region and is considered a plus.
Final Note
For researchers ready to turn data into market-moving decisions, Consumer Insights jobs Dubai don’t get more exciting than this Consumer Insights Manager seat at dsm-firmenich. You’ll guide fragrance innovation with evidence, empathy, and creative courage—helping teams write briefs that win and products that resonate. Bring your best case studies, your favorite frameworks, and your workshop shoes; the next iconic scent story could start with your insight.