Careem Jobs in 2025 are opening exciting opportunities for ambitious professionals looking to shape the future of digital innovation in the Middle East. One standout role is the ASO & SEO Marketing Manager position based in Dubai, where you’ll join Careem’s world-class Growth Marketing team. This role focuses on driving visibility across search engines, app stores, and AI-powered discovery platforms like ChatGPT and Perplexity. Ideal for creative, data-driven marketers, it combines strategy, technology, and analytics to enhance Careem’s brand presence. Joining Careem means contributing to a mission-led company transforming everyday life across the region through technology and innovation.
Table of Contents
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Job Overview
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About Careem
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Available Jobs at Careem
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Job Description
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Key Responsibilities
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Why This Role?
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Requirements
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How to Apply
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FAQs about Careem Jobs
Job Overview
Careem Jobs continue to attract top talent across the Middle East as the company expands its vision of becoming the region’s leading Everything App. One of the most exciting new roles in 2025 is the ASO & SEO Marketing Manager position, based in Dubai, United Arab Emirates.
This opportunity is ideal for ambitious digital marketers eager to lead SEO, ASO, and AI-powered marketing strategies across Careem’s platforms. The successful candidate will help boost Careem’s visibility across search engines, app stores, and emerging discovery platforms like ChatGPT and Perplexity. Joining Careem means working at the intersection of innovation, technology, and creativity, driving impactful growth across the company’s rapidly expanding ecosystem.
About Careem
Founded in 2012, Careem has transformed how people move, order, and pay across the Middle East. From its beginnings as a ride-hailing service, Careem has evolved into the region’s first Everything App, offering mobility, food and grocery delivery, digital payments, and more — all in one seamless platform.
Operating in 70+ cities across 10 countries, Careem has empowered over 2.5 million Captains (drivers) and served 70 million customers, making it one of the most recognized and trusted brands in the Middle East.
Driven by the purpose to simplify and improve lives, Careem fosters a culture built on innovation, inclusion, and purpose-driven growth. Joining the company means being part of a visionary organization shaping the digital future of the region while inspiring millions of users every day.
Available Jobs at Careem
If you’re exploring Careem Jobs in the UAE, the company is hiring for several high-impact roles across its digital, product, and operations teams. In addition to the ASO & SEO Marketing Manager, Careem is also recruiting for:
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Growth Marketing Specialist – Paid Media
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Product Marketing Manager – Food & Grocery
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Performance Marketing Analyst – Mobility
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Content Strategy Lead – Digital Platforms
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Brand Communications Manager – Fintech
(See more Careem Jobs in Dubai)
Job Description
The ASO & SEO Marketing Manager will be a core member of Careem’s Growth Marketing team, responsible for leading strategies that enhance online visibility, optimize app store performance, and pioneer marketing initiatives across AI-powered discovery channels.
This position goes beyond traditional SEO. It combines technical optimization, creative strategy, and AI-led discovery to ensure Careem’s digital ecosystem remains at the forefront of modern marketing. The selected candidate will collaborate across multiple teams — including content, data, and product — to ensure cohesive, high-performing campaigns that elevate Careem’s brand presence across search and digital touchpoints.
Key Responsibilities
As part of Careem’s digital marketing function, the ASO & SEO Marketing Manager will:
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Lead SEO strategy for Careem’s landing pages and long-tail pages, improving visibility across both traditional search engines and AI-driven platforms.
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Drive App Store Optimization (ASO) to maximize discoverability, creative performance, and conversion rates across iOS and Android stores.
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Collaborate with content and technical teams to implement best-in-class schema markup, structured data, and indexation strategies.
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Explore and test new marketing channels including smart devices, AI chatbots, and voice search tools.
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Ensure consistency across SEO and ASO strategies, aligning with Careem’s overall marketing objectives.
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Partner with analytics teams to track metrics using Looker Studio, Google Analytics, and Mobile Measurement Platforms (MMPs) like Adjust.
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Design and execute campaigns that blend paid media, organic visibility, and AI-powered engagement to reach target audiences effectively.
This role requires an innovative thinker who understands how to merge technology, data, and creativity to scale digital growth.
Why This Role?
Working at Careem means being part of a fast-paced environment where innovation meets purpose. Here’s why this is one of the most sought-after Careem Jobs in Dubai 2025:
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Lead in Digital Innovation: Shape how millions of users discover and engage with Careem across AI, search, and app ecosystems.
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Regional Impact: Contribute to digital growth across 10 countries and diverse markets.
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Empowered Work Culture: Enjoy flexibility — work 4 days in the office and 1 day from home, plus 30 days of remote work annually from anywhere in the world.
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Uncapped Growth Opportunities: Collaborate with world-class marketing and technology professionals, with access to advanced tools and learning resources.
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Employee Benefits: Enjoy healthcare coverage, wellness reimbursements, and unlimited vacation days.
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Purpose-Driven Brand: Be part of a company that’s simplifying lives and unlocking opportunities for millions across the Middle East.
If you’re a visionary marketer passionate about AI-driven growth and digital excellence, this role offers the platform to make real impact.
Requirements
To qualify for the ASO & SEO Marketing Manager position at Careem, candidates should meet the following criteria:
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Experience: 3+ years in SEO and ASO, preferably in mobile-first or tech-driven organizations.
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Technical Expertise: Strong understanding of SEO architecture, indexation, schema, and LLP optimization.
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ASO Skills: Proven experience managing app store listings, A/B testing creatives, and improving install conversion rates.
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Data & Analytics: Proficiency in tools such as Looker Studio, Google Analytics, and Adjust.
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AI & Emerging Channels: Familiarity with marketing through ChatGPT, Perplexity, and other AI-driven platforms.
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Mindset: Analytical thinker with creativity, adaptability, and a passion for digital innovation.
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Education: Bachelor’s degree in Marketing, Business, Computer Science, or related field.
Candidates with a mix of technical SEO acumen and creative storytelling will thrive in this future-forward marketing environment.
How to Apply
Interested in building your career with Careem? Apply directly via the official Careem Careers Portal:
🔗 Apply Now – ASO & SEO Marketing Manager at Careem Dubai
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Apply early — Careem Jobs in marketing attract thousands of talented applicants globally.
FAQs about Careem Jobs
1. What qualifications are required for Careem Jobs in Dubai?
Careem typically seeks professionals with strong technical expertise, relevant experience in their field, and a passion for innovation and problem-solving.
2. Are Careem Jobs open to international applicants?
Yes. Careem hires top talent from around the world and provides relocation support and visa sponsorship for eligible candidates.
3. What is the salary range for marketing roles at Careem?
Marketing positions at Careem generally range from AED 20,000–35,000 per month, depending on experience and role seniority.
4. What’s it like working at Careem?
Careem offers a collaborative, mission-driven environment that encourages experimentation, learning, and creativity — with a flexible work model and unlimited leave policy.
5. What other departments are currently hiring at Careem?
Careem frequently hires for roles in Engineering, Product Development, Data Science, Operations, and Growth Marketing across the UAE and beyond.
Final Thoughts
The Careem Jobs 2025 portfolio showcases the company’s commitment to nurturing top talent and redefining the digital landscape of the Middle East. The ASO & SEO Marketing Manager position is a standout opportunity for forward-thinking marketers ready to lead at the intersection of technology, AI, and strategy.
Join Careem and become part of an organization that’s not just transforming mobility and convenience — but also creating the future of digital growth, one innovation at a time.