Excellent Assistant Manager Retail Festivals & Events Department of Economy and Tourism UAE Nationals 2026 | Dubai Government Careers

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Introduction

Excellent Assistant Manager Retail Festivals & Events Department of Economy and Tourism UAE Nationals 2026 is an outstanding government career opportunity offered by the Department of Economy and Tourism (DET), one of Dubai’s leading government entities responsible for promoting tourism, retail growth, world-class events, and economic development.

This position is designed for experienced UAE National professionals specializing in event management, retail festivals, stakeholder coordination, project management, marketing, and large-scale public events. The role focuses on supporting the planning, execution, and continuous improvement of the internationally recognized Dubai Shopping Festival (DSF), ensuring alignment with Dubai Festivals and Retail Establishment (DFRE) strategies and Dubai’s vision for tourism excellence.

The Assistant Manager Retail Festivals & Events Department of Economy and Tourism UAE Nationals 2026 role offers an exciting opportunity to contribute to one of the world’s largest shopping festivals while working with government leaders, retailers, sponsors, and international event partners.

Assistant Manager Retail Festivals and Events Department of Economy and Tourism UAE Nationals 2026

Assistant Manager Retail Festivals & Events Department of Economy and Tourism UAE Nationals 2026 – Job Overview

  • Job Title: Assistant Manager, Retail Festivals & Events
  • Job Reference: 26001887
  • Organization: Department of Economy and Tourism (DET)
  • Division: Dubai Festivals and Retail Establishment (DFRE)
  • Job Category: Marketing, Promotion and Events
  • Location: Dubai, United Arab Emirates
  • Employment Type: Full-Time
  • Nationality: UAE Nationals Only
  • Educational Level: Bachelor’s Degree
  • Monthly Salary: Unspecified
  • Suitable for People with Determination: No
  • Posted Date: 25 June 2026
  • Closing Date: 27 July 2026
  • Application Status: Open

About the Department of Economy and Tourism (DET)

The Department of Economy and Tourism (DET) is responsible for strengthening Dubai’s economy, promoting tourism, attracting investment, and organizing internationally recognized festivals and events that position Dubai as a global destination.

Through the Dubai Festivals and Retail Establishment (DFRE), DET manages flagship events including the Dubai Shopping Festival (DSF), creating exceptional retail, entertainment, and tourism experiences while supporting business growth and enhancing visitor satisfaction.

Key Responsibilities

  • Support the planning and execution of Dubai Shopping Festival (DSF) events.
  • Develop event plans, timelines, budgets, and resource allocation strategies.
  • Coordinate event schedules with DFRE and DET strategic calendars.
  • Assist in preparing and monitoring event budgets and financial controls.
  • Classify events based on audience, scope, location, and operational requirements.
  • Coordinate with the Event Marketing team to support promotional campaigns.
  • Prepare project briefs, event concepts, and benchmarking reports.
  • Collaborate with procurement teams on RFPs, RFIs, supplier selection, and contract management.
  • Manage on-ground event operations and project delivery.
  • Maintain strong relationships with sponsors, retailers, malls, vendors, and government authorities.
  • Serve as the primary point of contact for event stakeholders.
  • Implement innovative event concepts to enhance visitor experiences.
  • Support creative event activations aligned with global best practices.
  • Ensure compliance with DET policies, procurement regulations, and legal requirements.
  • Develop contingency plans and support event risk management activities.
  • Coordinate with Health, Safety and Environment (HSE) teams during events.
  • Maintain complete documentation including contracts, budgets, and communications.
  • Prepare post-event performance reports and improvement recommendations.
  • Analyze stakeholder feedback to improve future editions of DSF.
  • Stay updated on international event management trends and regulatory requirements.

Educational Qualifications & Requirements

  • Bachelor’s Degree in Event Management, Business Administration, Marketing, Hospitality, or a related discipline.
  • Professional certifications such as Project Management Professional (PMP) are an advantage.
  • Minimum 4 years of experience in event management.
  • Experience managing retail festivals or large-scale public events.
  • Strong experience in project planning and budget management.
  • Experience working with government entities, sponsors, vendors, and stakeholders.
  • Knowledge of procurement processes, RFPs, RFIs, and supplier management.
  • Excellent organizational, communication, and leadership skills.
  • Ability to manage multiple projects simultaneously.
  • Knowledge of event compliance, safety regulations, and risk management.
  • UAE National applicants only.

Preferred Experience

  • Dubai Shopping Festival (DSF) or similar retail festivals.
  • Large-scale public event management.
  • Retail promotions and destination marketing.
  • Stakeholder and sponsor management.
  • Project management methodologies.
  • Marketing campaign coordination.
  • Budget planning and financial reporting.
  • Supplier and agency management.
  • Government event coordination.
  • Risk management and HSE compliance.

Key Skills Required

  • Event Management
  • Festival Planning
  • Project Management
  • Stakeholder Management
  • Budget Management
  • Retail Marketing
  • Procurement Coordination
  • Contract Management
  • Vendor Management
  • Communication Skills
  • Leadership Skills
  • Marketing Strategy
  • Risk Management
  • Problem Solving
  • Creative Thinking
  • Data Analysis
  • Presentation Skills
  • Negotiation Skills
  • Team Collaboration
  • Continuous Improvement

Benefits of Working with the Department of Economy and Tourism

  • Prestigious Dubai Government employment.
  • Opportunity to work on the globally recognized Dubai Shopping Festival.
  • Professional development and leadership training.
  • Exposure to international retail and tourism events.
  • Collaborative and innovative work environment.
  • Long-term government career stability.
  • Career progression opportunities.
  • Work with global brands, retailers, and sponsors.
  • Participation in Dubai’s flagship tourism initiatives.
  • Competitive government employment benefits.

Career Growth Opportunities

  • Senior Manager – Festivals & Events
  • Retail Events Manager
  • Festival Strategy Manager
  • Marketing & Events Manager
  • Destination Marketing Manager
  • Head of Events
  • Director – Festivals & Retail Promotions
  • Executive Director – Events & Tourism

A Day in the Life of an Assistant Manager Retail Festivals & Events

An Assistant Manager Retail Festivals & Events spends the day coordinating event logistics, managing project timelines, communicating with retailers and sponsors, supporting procurement activities, reviewing budgets, conducting stakeholder meetings, overseeing on-site event execution, analyzing event performance, and ensuring Dubai Shopping Festival activities meet DET’s strategic objectives.

How to Apply

  • Prepare an updated professional CV.
  • Highlight experience in event management and retail festivals.
  • Include achievements in project management and stakeholder engagement.
  • Mention PMP or other professional certifications if applicable.
  • Attach educational certificates and supporting documents.
  • Submit your application before the closing date.

Required Documents

  • Updated CV / Resume
  • Bachelor’s Degree Certificate
  • PMP or Professional Certifications (if applicable)
  • Emirates ID Copy
  • Passport Copy
  • Experience Certificates
  • Employment Reference Letters
  • Recent Passport-Sized Photograph

Frequently Asked Questions (FAQs)

1. Who can apply for this position?

Only UAE Nationals are eligible to apply.

2. What educational qualification is required?

A Bachelor’s Degree in Event Management, Business Administration, Marketing, Hospitality, or a related field.

3. How much experience is required?

A minimum of 4 years of experience in event management, particularly large-scale retail or public events.

4. Is PMP certification mandatory?

No. PMP certification is advantageous but not mandatory.

5. Is this a full-time government position?

Yes. It is a full-time government role with the Department of Economy and Tourism.

How to Apply

Apply Now

Why This Job Stands Out

  • Prestigious Dubai Government career opportunity.
  • Work on the internationally renowned Dubai Shopping Festival (DSF).
  • Strong career progression opportunities.
  • Exposure to global event management practices.
  • Collaborate with leading retailers, sponsors, and government stakeholders.
  • Professional development and project management experience.
  • Long-term government employment stability.
  • Contribute to Dubai’s global tourism and retail success.

Conclusion

The Assistant Manager Retail Festivals & Events Department of Economy and Tourism UAE Nationals 2026 position offers an exciting career opportunity for UAE Nationals passionate about event management, tourism, retail festivals, and project leadership. Working with DET and DFRE provides valuable experience managing internationally recognized events while contributing to Dubai’s vision of becoming the world’s leading tourism and retail destination.

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