Mastercard careers Dubai – Lead Powerful Market Growth as Director, Area Marketing (Apply Before 7th Jan 2026)

Table of Contents

• Job Overview

• About the Company

• Available Jobs (Related Roles)

• Job Description

• Job Responsibilities

• Why This Role?

• Requirements

• How to Apply

• FAQs (Frequently Asked Questions)

Job Overview

Job Title: Director, Area Marketing (UAE & Oman)
Company: Mastercard
Location: Dubai, United Arab Emirates
Category: Marketing & Communications
Employment Type: Full-time
Start Date: As per hiring timeline
Application End Date: 07 January 2026

If you’re exploring Mastercard careers Dubai and want a leadership role where marketing influences real commercial outcomes, this Director, Area Marketing opportunity offers the visibility, scope, and strategic ownership senior marketers aim for. Based in Dubai and covering UAE & Oman, the role leads multiple marketing disciplines and shapes a market strategy that advances business and marketing priorities—while strengthening customer relationships and protecting brand reputation and trust.

Reporting to the UAE & Oman Country Manager and also to the Marketing & Communications VP, you’ll work at the intersection of local market insight and global brand power—turning data, partnerships, and creativity into measurable growth.

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. The company enables secure, simple, smart, and accessible digital payments, supported by technology, innovation, partnerships, and a trusted global network. Mastercard works with consumers, SMEs, financial institutions, governments, and fintechs to help create a more inclusive and sustainable digital economy.

For professionals searching Mastercard careers Dubai, the company stands out for two reasons: scale and purpose. You get the resources and brand equity of a global technology leader, while building work that drives real-world outcomes—financial inclusion, digital enablement, and economic growth. Mastercard also emphasizes a culture grounded in respect, inclusion, integrity, and high performance—qualities that shape how leadership roles operate in-market.

Available Jobs (Related Roles)

If you’re targeting Mastercard careers Dubai but want to expand your search to roles with similar skill requirements, here are related positions that often align with this leadership path (titles may vary by hiring cycle):

• Senior Marketing Manager – Integrated Campaigns (UAE)

• Head of Brand, Sponsorships & Partnerships – Middle East

• Marketing Communications Lead – UAE

• B2B / B2B2C Marketing Lead – Financial Institutions and SMEs

• Partnerships & Activation Director – Consumer Programs

These roles often require similar capabilities: integrated marketing planning, agency leadership, stakeholder management in matrix organizations, performance measurement, and partner-led growth.

Job Description

The Director, Area Marketing role is responsible for defining and executing an integrated marketing strategy across UAE & Oman—ensuring initiatives are locally relevant while aligned with country, regional, and cross-functional priorities. The role involves driving consumer and merchant growth initiatives, developing differentiated programs through brand, intelligence, sponsorships and partnerships, and strengthening issuer relationships to amplify market-wide campaigns.

This role is ideal for a marketing leader who can manage complexity with clarity. You’ll be expected to work under demanding timelines, deliver projects to a high standard, and bring curiosity and continuous improvement to how marketing performs. You will also supervise the marketing team and manage the marketing budget with discipline and compliance.

Job Responsibilities

Below are the core responsibilities, written clearly and in SEO-friendly phrasing:

• Develop and execute local marketing plans across UAE & Oman, including advertising, promotions, sponsorships, and market research, aligned with wider priorities.

• Build and execute consumer, customer, and merchant promotions focused on card issuance, cardholder activation, usage growth, and loyalty programs.

• Apply and customize marketing assets—consumer insights, brand platforms, sponsorships, and partnerships—to create valued and differentiating programs.

• Collect and analyze market data and conduct targeted research to propose insight-led activities for Mastercard and its customers.

• Develop metrics and specifications to track campaign performance, evaluate results, and recommend optimizations.

• Lead agency relationships across creative, media, digital, activation, and research partners, including briefing, development, and approvals.

• Supervise the UAE & Oman marketing team, ensuring goal setting and performance appraisal compliance, coaching talent, and building capability.

• Manage the marketing budget, including forecasting, control procedures, and compliance with Mastercard rules and policies.

• Build strong relationships with key issuers to amplify campaigns and co-create bespoke initiatives that drive shared business agendas.

• Unlock marketing funds within customer agreements for Priceless activations and other initiatives.

• Support delivery of customer events of different sizes, ensuring strong stakeholder engagement and execution quality.

Why This Role?

When professionals search Mastercard careers Dubai, they’re often looking for roles that deliver scale, impact, and leadership growth. This one does all three.

Strategic ownership across two markets
Leading UAE & Oman builds your ability to operate across different market dynamics while maintaining consistent brand and performance standards.

Marketing as a growth driver, not a support function
This role is positioned to advance business priorities. Your strategy influences acquisition, activation, usage, loyalty, and merchant engagement—core commercial levers.

Integrated marketing excellence at scale
You’ll build programs that connect channels and audiences, leveraging brand, insights, sponsorships, and partnerships in ways that create differentiation and measurable performance.

Deep partnership and issuer exposure
Co-creating campaigns with issuers and unlocking co-marketing funds is a high-value skill set in payments marketing and ecosystem growth roles.

Leadership and talent development
You will lead, coach, and develop a team—building not just campaigns but a stronger marketing function and culture.

Purpose-driven, trust-first brand environment
Because payments require trust, this role carries a strong responsibility to protect reputation, ensure compliance, and uphold security practices—valuable experience for senior leadership growth.

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Requirements

To compete strongly for this role within Mastercard careers Dubai, your profile should demonstrate strategic marketing leadership, integrated planning expertise, and strong stakeholder influence.

Marketing and Strategy Experience

• Proven success building integrated marketing plans that leverage channel synergies

• Extensive experience in consumer marketing, with added experience in B2B, B2B2C, and/or sponsorship marketing

• Strong experience translating insights and data into market-relevant strategies and programs

• Proven agency leadership across creative, media, digital, activation, and research teams

Leadership and Stakeholder Management

• Experience supervising, coaching, and motivating marketing teams

• Strong collaboration skills and ability to navigate a matrixed organization

• Ability to represent the voice of the local market while aligning with regional and global stakeholders

• Strength in building issuer and partner relationships for campaign amplification and bespoke activations

Execution and Performance Orientation

• Strong attention to detail and ability to deliver under demanding timelines

• Ability to define metrics, measure results, and optimize based on performance

• Excellent presentation skills and proficiency in PowerPoint, Word, and Excel

• Self-starter with high energy, resilience, and results orientation

Security and Compliance Mindset

• Ability to protect confidentiality and integrity of information accessed

• Commitment to following security policies, reporting incidents, and completing required training

How to Apply

To apply under Mastercard careers Dubai:

Click Here to Apply!

FAQs (Frequently Asked Questions)

1) What is the focus keyword for this article?

The focus keyword is Mastercard careers Dubai, aligned with common search intent for Mastercard roles in the UAE.

2) Where is this role based?

The role is based in Dubai, United Arab Emirates, and supports marketing strategy across UAE & Oman.

3) What type of marketing experience is most important for this position?

Integrated marketing leadership, consumer marketing expertise, agency management, and experience with partnerships or sponsorship activation are highly relevant.

4) Does this role include team management and budget ownership?

Yes. The role includes supervising the UAE & Oman marketing team and managing budget forecasting and controls in compliance with company policies.

5) How can I stand out when applying for Mastercard careers Dubai marketing leadership roles?

Show measurable business impact, demonstrate integrated planning excellence, highlight issuer/partner collaboration, and prove you can lead in a matrix organization under demanding timelines.