Table of Contents
Job Overview
About the Company
Available Jobs at dmg events
Job Description
Job Responsibilities
Why This Role?
Requirements
How to Apply
FAQs
Job Overview
Job Title: Marketing Manager
Company Name: dmg events
Location: Dubai, United Arab Emirates
Employment Type: Not specified (commonly full-time for this level)
Start Date: As per business requirement
If you’re actively searching for Marketing Manager jobs in Dubai, this opportunity at dmg events is built for marketers who can balance creativity with commercial outcomes. The role is focused on delivering a world-class marketing standard using a smart mix of traditional and innovative tactics—while working with key internal stakeholders across a portfolio of events.
In practical terms, you’ll lead integrated campaigns that drive exhibitor interest, delegate engagement, and visitor attendance. You’ll also own the planning rhythm: budgets, timelines, media plans, databases, website updates, and on-site marketing support. If you enjoy high-visibility work where your marketing decisions show up clearly in registration numbers, lead quality, and event performance, this role gives you exactly that.
About the Company
dmg events is an established events business known for delivering large-scale exhibitions and conferences across multiple sectors. In a city like Dubai—where business events are a major driver of trade, investment, and networking—event marketing is not “just promotion.” It’s a growth engine.
What makes dmg events attractive for professionals targeting Marketing Manager jobs in Dubai is the portfolio exposure: you’re not only marketing one product, you’re shaping demand and reputation across events that require multiple campaigns running in parallel. It’s a strong environment for marketers who want to build strategic depth: segmentation, positioning, lead generation, conversion tactics, and stakeholder alignment—while operating in a fast-paced, deadline-driven cycle.
Available Jobs at dmg events
If you’re exploring this role but also want to expand your search (and understand typical career paths in event businesses), here are related roles commonly associated with event marketing teams:
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Digital Marketing Executive – Dubai
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Marketing Executive – Exhibitions and Conferences – Dubai
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Content and Social Media Specialist – Dubai
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PR and Communications Executive – Dubai
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Campaigns or CRM Marketing Specialist – Dubai
Even if you apply for the Marketing Manager role, knowing these related positions helps you map the team structure and tailor your CV to show how you collaborate with design, digital, PR, registration tech, and sales stakeholders.
Job Description
The Marketing Manager at dmg events is responsible for creating and delivering an integrated marketing plan for an exhibition, including campaigns for exhibitors, delegates, and visitors. This is a mid-manager level role (2+ years of mid-manager marketing experience noted) and is not strictly limited to candidates with event marketing backgrounds—meaning strong marketers from adjacent industries can be competitive if they demonstrate campaign ownership, budget control, and multi-channel execution skills.
This role is ideal for someone who:
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Can build a marketing strategy and convert it into a measurable critical path
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Understands lead generation and audience segmentation (mass + targeted)
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Can manage production workflows: creatives, collateral, web updates, and supplier coordination
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Is confident using digital tools (apps, surveys, registration systems) to improve campaigns
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Communicates effectively across internal teams and external partners
If your strength is combining planning discipline with creative execution—and you enjoy working toward hard deadlines—this is a high-fit marketing leadership role in Dubai.
Job Responsibilities
As Marketing Manager, you’ll lead multi-channel campaigns end-to-end. Key responsibilities include:
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Create and implement an integrated marketing campaign for the full exhibition, including exhibitor, delegate, and visitor campaigns
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Develop a lead generation marketing plan and collaborate with teams to ensure each part of the event is supported with the right marketing approach
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Forecast, manage, and monitor the marketing budget, timeline, and media plan to ensure delivery on time and within spend
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Execute marketing using the full marketing mix, including both below-the-line and above-the-line channels such as:
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Email marketing and direct mail
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PR and media engagement
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Social media and online advertising
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Outdoor advertising and trade/daily advertising
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SMS marketing
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Website updates and content coordination
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Radio, search engine marketing, and TV where relevant
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Manage show database hygiene including cleaning, verification, and show database build processes
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Negotiate barter agreements with media partners and associations when appropriate
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Ensure show websites stay updated with accurate and current event information
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Manage integration of third-party modules and suppliers (examples include floorplanners, show apps, and other tools)
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Use and manage digital tools such as event apps and survey tools to enhance campaign performance and audience insight
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Coordinate design, production, and distribution of marketing collateral, such as:
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Sales brochures and conference brochures
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Visitor tickets and postcards
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Print advertisements and web banners
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Emails and creative assets
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Post-show reports and top-line reports
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Manage PPC campaigns with digital support, review results, and recommend optimizations
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Provide on-site marketing support for smooth event execution, including marketing-related elements like registration, press office coordination, research, branding placement, materials distribution, and sales stand support
This role rewards marketers who can keep a tight operational grip—while still making campaigns feel fresh and compelling.
Why This Role?
Among Marketing Manager jobs in Dubai, event marketing roles can be some of the most rewarding because your work has a visible “moment of truth”: event day. Here’s why this role is a strong career move:
High ownership and measurable results
You’re not contributing to one part of a campaign—you’re owning integrated delivery. That means you’ll build outcomes you can quantify in your portfolio:
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Registration growth (visitor, delegate, exhibitor)
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Lead volume and lead quality improvements
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Lower cost-per-registration through better targeting and PPC optimization
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Better conversion through improved messaging, landing experiences, and email cadence
A strong mix of strategy and execution
Many marketing roles tilt heavily into either planning or doing. This one demands both—strategy creation, critical path analysis, plus daily execution across channels, suppliers, and internal stakeholders.
Multi-channel mastery (a real advantage)
This role forces you to get sharp across email, PR, social, outdoor, digital ads, database marketing, and website management. That “full stack” marketing experience translates well into broader marketing leadership roles.
Stakeholder visibility across the business
Event marketing sits at the intersection of sales, conference production, operations, and supplier teams. If you can align stakeholders and deliver consistently, you become a trusted operator—often a fast track to bigger event portfolios or senior marketing roles.
Career leverage in Dubai’s events ecosystem
Dubai’s events market is competitive and high-profile. Having a recognized events portfolio can open doors into:
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Senior marketing manager roles
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Portfolio marketing leadership
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Brand and partnerships roles
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Marketing operations and CRM leadership
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Commercial growth roles linked to sponsorship and revenue
Practical edge tip: If you want to stand out in this space, build a personal “campaign operating system”: critical path templates, channel testing habits, post-campaign reporting formats, and a repeatable budget forecasting model. That’s the difference between a marketer who works hard and a marketer who scales.
Requirements
Minimum Qualifications and Knowledge
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Marketing qualification is advantageous (not mandatory)
Minimum Experience
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2+ years in a mid-manager level marketing role
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Event marketing experience is not strictly required (strong marketers from other industries can be considered)
Job-Specific Skills
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Strategy creation and critical path analysis
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Experience using databases for mass and targeted direct marketing campaigns
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Experience managing production of mobile apps and online registration systems
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People management capability
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Website user experience awareness
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Budget management with decision-making responsibility across multiple marketing channels
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Strong knowledge of MS Office (Word, Outlook, Excel)
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Strong interpersonal skills and ability to communicate across internal and external stakeholders
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Negotiation and relationship-building skills (including media partners and associations)
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Strong attention to detail
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Experience using an email service provider (ESP), including setting up HTML and plain text emails
Behavioural Competencies
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Good leadership skills and team collaboration
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Strong time management and deadline discipline
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Trustworthy, professional, reliable working style
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Demonstrates teamwork with co-workers and peers
How to Apply
To apply for this Marketing Manager jobs in Dubai opportunity at dmg events:
FAQs
Is event marketing experience required for Marketing Manager jobs in Dubai at dmg events?
Not strictly. The role notes that candidates do not need to come exclusively from event marketing, as long as they have strong mid-manager marketing experience and can deliver integrated campaigns.
What channels will I work on in this Marketing Manager role?
You’ll use a full marketing mix: email, direct mail, PR, social media, outdoor, online advertising, trade/daily advertising, SMS, website management, radio, search engine marketing, and potentially TV.
Does this role include budget responsibility?
Yes. You’ll forecast, monitor, and manage the marketing budget, timeline, and media plan—so budget control and decision-making across channels is important.
What skills help candidates stand out for Marketing Manager jobs in Dubai in events?
Strong integrated campaign planning, lead generation strategy, database segmentation, PPC optimization, excellent stakeholder communication, and tight deadline management.
What happens after I apply?
dmg events notes that if you do not receive feedback within 14 days, you should consider the application unsuccessful for that round.